June 07, 2020

There has been a growing sense of excitement around the capabilities of Adobe’s new Experience Platform as more and more information becomes available. What has quickly become apparent is that there are a number of key areas to think about, ranging from data schema design and data governance to identity management and activation channels. However, in this post I’m going to focus on the very beginning of the data supply chain, and more specifically, what steps are needed in order to migrate to the Web SDK.