Brown Bag Lunch - Opticon, Stockholm Take Aways

We know that as an Optimizely client, staying ahead with the latest strategies and innovations in digital experience is critical to your success. That’s why we hosted an exclusive 25-minute online session to share the Key Takeaways from Opticon 2024 – perfect for those who couldn’t attend the event (or participated, but just want a recap). 

During this session, we recaped the highlights from Optimizely’s premier event, covering what the top speakers and thought leaders had to say about the future of digital experiences. Whether you're focused on personalization, increasing conversions, or optimizing your platform, you’ll walk away with insights directly relevant to your business.

Opticon 2024 top Key Take Aways:

• Optimizing Customer Journeys: Highlighted the complexity of customer journeys in B2B markets. 
• Case Study - DS Smith: Their journey to build a Connected Experience for their customers and prospects using Optimizely.
• Building a Digital Foundation
• Technological Shift: The upcoming CMS 13 update
• Investing in AI and Personalization: Emphasized the growing investment in AI-powered personalization