The Intelligent Enterprise: Live

Exclusive event: What customers expect next and how to turn AI into real business value

Discover how AI is reshaping customer decisions — and what it means for your business.

Join us for an exclusive half‑day event revealing new consumer research on how conversational AI is becoming a key channel for discovery, evaluation, and purchase. With over 70% of consumers ready to complete a full transaction inside an AI chat, the shift to conversational commerce is already here and most organizations are not prepared.

In this session, you’ll gain:

  • Clear insights into how customers are using AI today to make decisions
  • Practical frameworks to assess your AI maturity and prioritize high‑impact use cases
  • Examples of how leading brands move from pilots to measurable growth across CX, operations, and technology

If you are responsible for turning AI ambition into tangible business results, this event will show you where to focus next and what to stop doing.

Speakers in Munich

Marc Draxler
Manager Digital House - eCommerce, Mercedes-Benz
Gus Iwanaga
VP of Product - Commerce, commercetools
Dom Busser
Director of Engineering, Vercel
Casper Aagaard Rasmussen
Group SVP Technology at Valtech – and President of the MACH Alliance

Speakers in Dusseldorf

Regine Schreiber
Digital Transformation Manager, Toyota Germany
Christophe Kampa
Global Head of Content & Engagement, Bayer
Goetz Reinhardt
EMEA President & Managing Director, Sitecore Deutschland
Julian Eckerle
Director of Sales - DACH/CEE, Vercel
Casper Aagaard Rasmussen
Group SVP Technology at Valtech – and President of the MACH Alliance

Speakers in Zurich

Peter Simon
Head EMEA Business IT, Sika
David DeCheser
Chief Creative Officer, Valtech
Hartmut Koenig
CTO Central Europe, Adobe

Relevant details

  • Locations

    Each event space is centrally placed and the location will be shared in your confirmation email when you sign up for your preferred city.

  • Your agenda

    Consumer study release
    Exclusive access to deeper insights from Valtech’s new global consumer study on conversational AI and commerce.  

    Client panel
    Industry leaders discussing how customer expectations are changing and how they are turning AI into measurable customer experience and business impact.  

    Break-out sessions
    Dive deep into critical topics with hands-on workshops focusing on: 

    • Run & operate: From reactive to resilient execution 
    • Grow with conversational commerce: Turning AI-led decisions into revenue  
    • Lead with clarity: Measuring AI maturity and success 

    Tech perspective
    Learn how AI value at scale is created when business strategy, experience design, data, and enterprise technology work together and how to scale AI responsibly and effectively.

    Keynote address
    Inspiring external and internal speakers share their visions for the future of intelligent business. 

    Networking and flying dinner
    Connect with peers and Valtech experts in an informal setting. 

  • Who should attend?

    These events are tailored for senior professionals driving innovation and customer experience within their organizations. This includes: 

    Customer Experience, Marketing, Sales and Service  
    CMOs, Marketing Directors, Head of CX, Head of Customer Service  

    Innovation & Transformation
    Heads of Innovation, Digital Transformation Leads  

    Digital Products
    Head of Platform, Head of UX/UI  

    Technology
    CTO / VP, Technology, Engineering  

    Data & AI
    CIO / CDO (Chief Data & AI Officer) 

Request your seat

As food will be served, we will ask about dietary restrictions so we can accommodate your needs wherever possible.