Unlock Innovation breakfast series: From SEO to GEO

Discover how to win visibility in AI-driven search

Join us for an intimate breakfast session to explore what it takes to stay discoverable when search becomes generative. 

You’ll hear firsthand why traditional SEO is no longer enough, and why many brands — even those that rank well today — are effectively invisible to AI engines. From technical limitations to missing structure, we’ll unpack what is holding organizations back. 

We’ll also explore how AI crawlers like GPTBot, Google-Extended and Perplexity interpret your content differently and what a modern visibility stack looks like when you design for machines, not just users. 

Expect practical insight, real examples and candid conversations. 

What you’ll take away 

  • Why visibility in AI search requires a shift from SEO to GEO 
  • How AI engines interpret, extract and prioritize your content 
  • The key technical gaps that make most brands invisible today 
  • What it takes to become machine-readable and part of the answer 

Agenda

Welcome and breakfast

Networking over breakfast at Valtech Copenhagen

Introduction

Setting the scene: From SEO to GEO and how AI is reshaping visibility

Why your brand is invisible to AI

Understanding how AI crawlers interpret your content and where most organizations fall short

Building for AI visibility

What a modern visibility stack looks like, from structured content to machine-readable infrastructure

Networking and Q&A

Connect with digital peers and continue the conversation with our experts

Secure you spot