Innovating Commercial Vehicle Operations

The commercial vehicle industry is transforming as connectivity and advanced technologies drive innovation in logistics, fleet management, and operational efficiency. By 2030, connected vehicles will dominate the market, offering opportunities to streamline operations, enhance safety, and meet evolving customer demands.

Autonomous technologies are rapidly advancing, particularly in logistics and delivery services, with applications such as self-driving trucks and automated last-mile delivery vehicles. These innovations redefine efficiency, enabling businesses to optimize routes, reduce costs, and deliver superior customer experiences.

Examples of work

Global brand strategy and campaign for truck manufacturer

We collaborated with a Swedish truck manufacturer to launch the campaign for a new robust work truck designed for demanding tasks. We crafted an omnichannel campaign emphasizing the truck’s advanced technology and its capability to handle the toughest jobs. The campaign encompassed website updates, video production, social media strategy, content marketing, and paid digital media channels. This comprehensive approach resulted in 9.5 million ad impressions, 1.3 million video views, and 25,000 paid social ad engagements, effectively increasing global awareness and orders for the new truck.

In-car experience for commercial vehicles

For a global truck and van manufacturer, we integrated proven and existing in-car services to create a more driver-oriented experience for commercial truck drivers, tailored to the different requirements and needs of professional operators. These services enable seamless use of relevant services, from payment to convenience features.

Digital transformation consultancy for transport and logistics industry

We support our client in building an agile development organization for all digital services related to their trailers. Additionally, we help our client to evaluate and prioritize market requirements for their digital services based on customer value, enabling logistics companies to optimize the management of their trailer fleets effectively.

Redefining the Future of Commercial Vehicles

Enterprise Transformation is essential to navigate this evolving landscape. By focusing on scalable IoT systems, real-time fleet monitoring, and digital lifecycle management, commercial vehicle providers can achieve operational agility while addressing growing market demands for reliability and safety.

Marketing Creativity & Performance helps brands differentiate in a competitive market by showcasing their innovative solutions and fostering trust among customers. Through targeted campaigns and engaging storytelling, companies can highlight their role in driving efficiency and sustainability in commercial transportation.

Data & AI Revolution powers advancements in predictive maintenance, route optimization, and dynamic load management. Valtech enables fleet operators and manufacturers to harness data for smarter decision-making, reducing downtime, and maximizing vehicle performance.

Combining mobility expertise with Valtech’s cross-industry knowledge in retail, logistics, and technology, commercial vehicle companies can unlock new possibilities for innovation and growth. By embracing these pillars, the commercial vehicle industry can adapt to shifting market needs and lead the way in building the future of sustainable and connected transportation.

Schmitz MAN volta-trucks Volvo trucks

Advancing connected mobility throughout the customer journey

The shift to electrification, autonomous driving technologies as well as sustainability and emission regulations are just some challenges the commercial vehicle industry is facing. At Valtech, we offer tailored digital solutions to increase operational performance, create new revenue potential and improve customer experience. The real value comes when we bridge our engineering service expertise with experience innovation, to help business leap ahead.

— Silke Jäckle, VP Growth & New Business Mobility Global, Valtech

Contact our Experts

Case

Daimler Truck Holding AG: Online configurator for trucks

Case

Mack Case: Paving the way for a new era of Mack Masters

Case

Marketing Volvo VHD Trucks

Case

Dynapac

Mobility Experts

Denny Pezic

Global Vertical Lead, Automotive & Mobility

A multidisciplinary marketing mind and digital leader, Denny Pezic has been solving problems and delivering results in the automotive space for over a decade. A design thinker and change agent par excellence, Denny is the driving force behind our 2025 Voice of Experience Innovators — Mobility report.

Peter Ivanov

Managing Director Automotive & Mobility

Peter consults OEMs, Tier 1s, and mobility providers on Software Defined Vehicles, connected car backends, and digital services, leveraging his extensive background in CarIT, development, and sales at AUDI AG, as well as e-commerce experience at MediaMarktSaturn.

Silke Jäckle

VP Growth & New Business Mobility Global

Specialized in Go-to-Market strategy, product & service design, and strategic partnerships. With 10+ years of leadership experience across Energy, Industrials and Mobility, Silke helps organizations drive digital transformation and sustainable growth.

Whitepaper

Beyond Mobility – Digital experience innovation in the automotive industry

The mobility industry is undergoing a seismic shift, propelled by technological advancements and evolving consumer expectations. Our whitepaper explores the concept of ‘Beyond Mobility,’ where digital experience innovation transforms the traditional automotive landscape.

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