Powering omnichannel and unlocking performance with a composable commerce foundation

A North American paint manufacturer set out to modernize customer experiences and unify thousands of independently operated retail locations with a growing digital presence. 

Their dealer-led model required localized pricing flexibility and seamless coordination between physical and online channels — needs a legacy all-in-one platform was no longer capable of supporting.

A new platform capable of powering omnichannel journeys was needed to bridge the divide between brick-and-mortar and online stores, reducing friction and accelerating growth.

Acting as a strategic integration partner, Valtech supported the client through discovery, architecture design and the implementation of a modern composable commerce platform. 

The teams began by mapping customer journeys across physical and digital touchpoints to define the experience vision. In parallel, technical analysis highlighted that a MACH-based, composable approach would provide the flexibility required for omnichannel operations and dealer-specific pricing. 

After evaluating multiple solutions, the client selected a composable commerce platform aligned with MACH principles. Valtech was chosen as the implementation partner based on technical expertise, agile co-creation capability and close time-zone collaboration. 

Key elements of the transformation included: 

• Standing up the new platform alongside the existing one to ensure continuity during migration 

• Replicating essential functionality first to avoid customer disruption, then rapidly adding new capabilities 

• Integrating the loyalty program, enabling customers to earn and redeem rewards online for the first time 

• Executing the rollout with zero service interruptions, enabled by tight coordination among project partners 

Our work is positioning the client as a leader in digital experience. It’s seamlessly blending physical and digital touchpoints to drive faster, more intuitive and more secure experiences. 

• Overall system performance has improved by 150%. 

• Downtime has been reduced by 99%. 

• Payment systems are more secure against fraud and unauthorized access. 

The impact of commercetools on the brand’s operational workflows has been transformational. Price updates that took two weeks now take just 45 minutes. Deployment frequency has increased tenfold, with changes going live in hours or days, not weeks or months. 

These improvements are enhancing customer journeys. Shoppers enjoy more fluid, personalized and seamless experiences thanks to a redesigned checkout, upgraded user profiles and automated cart abandonment messages. 

For the first time, the brand has unified physical and digital commerce. Dealer stores now view ecommerce as complementary to their business and act as digital ambassadors for the brand. Site traffic has soared as a result. 

The client selected Valtech as their implementation partner for three reasons: proven expertise in composable commerce, a collaboration model built on agile co-creation and having teams located close enough to work as an extension of the client’s own organization.

Valtech’s certified experience with commercetools ensured the transformation could be delivered without service disruption, while a near-time-zone team enabled daily partnership with technical and business stakeholders.

Valtech also brought a delivery approach that balanced precision with speed. Working side by side with the client and platform provider, the team co-designed an architecture that preserved dealer flexibility, eliminated operational bottlenecks and laid the groundwork for ongoing evolution. The result is a modern commerce foundation built for scale, resilience and continuous improvement.