Decathlon is one of the world's largest sporting goods retailers. Today, there are 1,362 stores in 39 countries. The company employs more than 80,000 people globally. They have achieved this level of success by being very aware of what their customers want and need and by constantly challenging themselves to progress.

The company stocks a wide range of goods in large superstores. However, some locations do not have the square footage available to showcase large products, such as outdoor gear. To enable consumers to discover, test, and experience these specific products, Valtech developed the first Decathlon VR Commerce Platform (using HTC Vive).

Ludovic Maire, Director Technology Solutions, Valtech Canada.

VR experiences have been introduced in 92 stores in 15 countries. Customers, equipped with HTC helmets provided in-store, can now view products in a variety of backgrounds by adjusting the VR brightness and weather conditions.

VR is not only for gamers anymore. The continuously evolving technology opens new possibilities for retailers in the way they think products display and customer experience.

Damien Lefebvre, EVP Valtech North America