Breakfast, coffee and a game plan for AI search

The year's most expensive assumption

A shopper asks ChatGPT which brand to buy. A procurement lead asks it which three suppliers to approach. Different questions, same dynamic: AI decides who gets considered before the user ever reaches you.

"We already do GEO" is the year's most expensive assumption. Most brands have done real work here: schema, structured content, an audit, maybe a tool. That work probably makes you readable. It does not make you recommended.

AI can get every fact about your brand right and never cite you. It can cite you and still put a competitor first.

This breakfast is about the gap between being understood and being chosen. The gap is smaller than it looks, but you can't close it until you know where it starts.

What you’ll take away

• Exchange perspectives with other brands and share pain points

• A better understanding of what it means to increase your brand visibility

• A first set of prompts to start into your prompt optimization strategy, printed, at your seat

First steps

To ensure your prompts are built around your own brand, please share four details when you register: your focus website, product or services focus, your primary market/region and the top three competitors you'd rather be ahead of in the LLMs answer.

Based on that, we'll build a prompt set to track and optimize against.

Prefer not to share? Understood. We'll prepare one based on your industry instead, so you'll still leave with a useful takeaway.

For one volunteer, we’ll take a joint look at selected prompt sets from anyone happy to share. Together, we’ll explore what we can learn and what those insights might mean for your own brand.

Seats are limited

We are intentionally keeping this event small enough for everyone to sit around a table.

It's designed for the people who'd have to act on the answers: CMOs and brand leaders, digital and experience leads, SEO and content owners, and the technology leaders who get asked whether the platform can cope.

Bring a colleague from a different function. That's usually where the interesting disagreement is.

If you're here to compare GEO tools, this isn't the right session for you. You’ll see one in action, but you’re really here to exchange with brands and experts on the year’s most expensive assumption.