How Stäubli turned a vendor takeover into an Adobe-powered growth engine

Stäubli, a 130-year-old Swiss mechatronics leader operating across four divisions, 29 countries and 25 languages, needed its Adobe Experience Management platform to do more than publish content. Valtech stepped in to reset both architecture and operating model. In four months, Stäubli transitioned from siloed publishing to a unified, customer-first framework — accelerating delivery and generating thousands of new leads. 

Stäubli’s engineering excellence sets the standard in its category. But digitally, discovery lagged behind ambition. 

Their Adobe Experience Manager estate was stable but constrained. The website mirrored the internal org chart rather than customer intent. Navigation reflected divisions. Release cycles ran twice a year. Optimization was incremental.  

For a complex B2B manufacturer, this created a growth ceiling. Customers struggled to find relevant solutions quickly. Teams struggled to iterate. Demand generation relied more on presence than performance. 

Stäubli needed more than platform maintenance. It needed a partner capable of taking over a multi-language Adobe Experience Manager estate, accelerating delivery and reshaping the digital experience around how industrial buyers actually search, evaluate and engage.

Valtech assumed responsibility for Stäubli’s Adobe Experience Manager platform and reset both the architecture and the operating model: 

• Customers first. We redesigned the information architecture around customer journeys. In four months, a new navigation structure went live across divisions and markets, replacing an internal logic with a customer-first model. Discovery improved immediately. 
• Accelerated delivery. We introduced agile delivery at scale. Release cadence increased from two production deployments per year to 12. Teams worked in three-week sprints, delivering more than 80 user stories and embedding continuous optimization into daily operations. Adobe Experience Manager shifted from a static publishing tool to an evolving growth platform.
• Global content model. We strengthened SEO foundations, governance and content structure across 29 countries and 25 languages. A shared content model aligned divisions while preserving local flexibility. 

This was experience leadership in action: platform stewardship combined with strategic UX, SEO and performance thinking. 

Within 12 months, Stäubli’s digital platform evolved from a decentralized publishing environment into a unified commercial engine operating across 29 countries and 25 languages.  

More than 16,000 new leads validated the shift from division-led navigation to customer-intent architecture, demonstrating how structural transformation drives measurable demand. 

Release velocity increased sixfold, enabling teams to respond to market opportunities in weeks rather than biannual cycles. What once required months of coordination across silos now moves through a shared operating model in three-week sprints. 

In just four months, Stäubli replaced fragmented digital ownership with a unified, customer-centric governance model, aligning global divisions around one scalable growth framework. 

The result: a scalable demand engine aligned to how industrial buyers search, evaluate and engage.

Taking over a complex, multi-division Adobe Experience Manager estate requires strategic clarity, operational discipline and the confidence to challenge legacy structures. Valtech brings more than two decades of Adobe partnership experience, deep Adobe Experience Manager specialization and a proven Run & Operate model that blends engineering with growth thinking. 

For industrial enterprises navigating complexity, we align architecture, governance and agile delivery so Adobe Experience Cloud performs as a commercial engine, not simply a content platform.