How a luxury maison harmonized digital assets into a singular expression of craftsmanship

This client is an iconic French luxury maison with a rich heritage built on the principles of human craftsmanship, exceptional quality and timeless design. 

As global luxury shopping shifted online, our client faced a defining question: how to preserve the soul of artisan craftsmanship in a digital world.

The brand’s heritage — built on precision, artistry and presentation — was at risk. Across 50,000-plus digital assets, regions operated in silos, quality control was reactive, and no single standard ensured the maison’s visual language met its in-store perfection. 

Valtech reframed the challenge. This wasn’t a technology project. It was a brand preservation mandate.

Partnering with marketing, retail and ecommerce leaders, Valtech built a unified governance model anchored in Adobe's digital asset management solution, Adobe Experience Manager Assets. The platform became the backbone of digital excellence: one taxonomy, one workflow, one definition of quality.

• A new governance team was established to safeguard visual standards.
• End-to-end processes for asset creation, validation and approval replaced ad hoc methods.
• Global training aligned markets and sub-brands to a single way of working.

Today, every image, across every touchpoint, meets the maison’s exacting standards, translating the tactile experience of its boutiques into a coherent, premium digital presence.

What began as an implementation evolved into organizational transformation.

The maison gained a new operating model, one that unites business units around shared discipline and gives leadership confidence that every digital interaction upholds the brand’s promise.

With a single governed source of truth, the maison can now scale creativity responsibly, explore AI-driven content creation and protect the integrity of its craftsmanship at global scale. 

Valtech helps the world’s most discerning brands protect what makes them iconic while modernizing how they operate. Our strength lies in unifying complex, global ecosystems into one coherent experience. We understand how to bridge heritage and innovation at scale.

From Lexus Europe to Mandarin Oriental, Valtech partners with leaders who see digital not as a channel, but as an extension of brand excellence.

Our client has proposed extending this proven governance model to additional sub-brands.