Driving retail innovation with Fountain Tire and Valtech

When legacy systems create roadblocks, do you wait or leap?

In this episode, Stephanie Proseilo, Director of Brand & Customer Experience at Fountain Tire, joins Valtech’s Gabriel Laliberté to unpack how her team transformed their B2B experience without waiting for a full ERP rollout.

From selecting the right tech stack to unifying partners under a shared mission, this is a behind-the-scenes look at bold decisions, measurable wins, and the next phase of growth, including data, AI and connected customer experiences.

What you’ll hear:

• Why Fountain Tire started with the website, not CRM or CDP

• How early digital wins supported broader ERP transformation

• What made Adobe Commerce and Valtech the right fit

• Results from the launch: 30% conversion lift, 40% bounce rate drop

• What’s next with AI, portals and data-driven service