A New Digital Platform for the Private Banking Division
- Services financiers
- Stratégie d’expérience client
- Expériences connectées
Get to know Carnegie
In 1803, David Carnegie founded a trading house in Gothenburg.Today, Carnegie has grown to be the leading investmentbank in the Nordic region and a meeting place between knowledge and capital.
With leading research capacity in the Nordics, topranked corporate advisory services and wealth planning, Carnegie serves a central function in the Nordic capital market.
Valtech was asked by Carnegie to develop a new digital platform for the Private Banking division of Carnegie. The first product to be released is the new app, that is available on both Android and iOS.
In short, the app gives the users’ access to real-time updates on their portfolios and to see the movement of the financial market throughout the day. This enables the users to both follow their portfolios and furthermore interact with their Carnegie advisor about possible investments.
Testing in a Live-Demo Version
Native app creation simply means writing apps for a specific operating system. What's great about React Native is that there are very little differences between a finished app built in Objective-C or Java and one built using React Native. Since React Native components have the counterpart rights, we can reuse these components for building both Android and iOS apps with native look and feel. In this case it meant that the UX design team could start user testing in a live-demo version fast, giving rapid feedback to both the UX and development team.
This is a living service project. A living service has almost human characteristics. Responsive, emotive and ambitious. It’s able to shift its weight when the ground moves beneath it. That’s why the React Native Development is comparatively simple, quick and efficient and a great fit. It’s fast to adapt to change within the business and its users’ needs.
Which leads us to the Service Design: One of the main questions was and still is: How might we design a service that converts the same trust that users have face to face to a digital platform?
An Easy Overview
The design team focused on two areas, behavior and sense of control. By designing for the defaults of human behavior, we have set out to design to make the right choice, the easy choice. This also means creating a bank user experience that traditionally is based on a heavy information flow. Simplified with tools such as motion design to show movement in portfolios which leads to visualizing concrete changes for the user, and thereby creating a less stressful experience. The visual feedback the user receives gives the user an easy overview of their portfolio and investments.
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Trust-Based and Personal User Experience
We wanted to design a service that made the user feel in control, by allowing the user to follow the daily development on the financial market and getting news from their advisor. Enabling the user to make decisions based on a mix of advising and visual updates and hereby creating a sense of control for the user. This control creates a more trust-based and personal user experience.
This benefits both the user and Carnegie in the sense that they collaborate via the service the application provides. This helps both the user and advisor to make right investments in a timely manner with less effort.
Download the Carnegie Private Banking - here