The automotive industry is shifting. Digital transformation is no longer a competitive edge. It’s the baseline. What sets leaders apart now is experience innovation.
The Voice of Experience Innovators: Mobility 2025 Report reveals insights from 136 automotive executives on the challenges and opportunities shaping the future of mobility.
What’s inside:
Customer expectations are evolving
Car buyers now compare automotive experiences to those offered by tech leaders like Apple and Amazon. Seventy percent say they’d switch brands for a better digital experience.
AI is redefining the driving experience
AI is unlocking new possibilities — from personalized in-car interactions to predictive vehicle maintenance. The brands that move first will set the standard.
The shift to direct-to-consumer model
Mobility leaders prove it works. Now, more OEMs are moving toward direct-to-consumer and agency models to take back control of the customer experience.
Digital services are unlocking new revenue streams
Mobility is moving beyond car ownership. Car subscription models, in-car commerce, and digital services are creating entirely new revenue streams.
China is leading in mobility innovation
Western OEMs can learn from Chinese automakers. They are pushing the boundaries of AI, EVs, and digital transformation, setting a new global benchmark.
The brands that embrace CX innovation, AI, and new business models will set the pace for the future. Those that don’t risk being left behind.
Download the full report to see where the industry is headed.
