Driving experience innovation with AI

From content to context: unlocking in-vehicle engagement

In this episode of Valtech Café, Tizzy Philp is joined by Nils Wollny, CEO of Holoride, to explore how the car is becoming an intelligent, immersive and monetizable experience platform.

As part of a collaborative effort, Valtech and Holoride have developed the AI Audio Travel Assistant — a context-aware, voice-first solution that delivers personalized, hands-free interactions for drivers and passengers. It’s a powerful combination of geospatial intelligence, dynamic data and seamless service integration.

From redefining the boundaries of in-car engagement to unlocking new D2C opportunities for OEMs, this conversation dives into the future of connected mobility — and what it takes to get there.

What to expect from this episode:

• Why the car is the next frontier for AI-powered experiences

• How Holoride leverages real-time context to deliver relevant, geospatial content

• What automakers need to prioritize to stay ahead in a fast-evolving digital ecosystem

• Why the Valtech–Holoride partnership works and what’s next

Listen now to explore how experience innovation is driving the next leap forward in mobility.