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Salesforce Marketing Cloud Engagement & MCP - Technical Lead / SME

Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience. 

The opportunity

At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries. 

We are proud of: 

 The Role  

We are looking for an experienced Salesforce Marketing Cloud Engagement (SFMC) + Marketing Cloud Personalization (MCP) Tech Lead / SME to lead strategy, design, and delivery of digital engagement solutions for global luxury brand customers.

This role requires a blend of technical expertise, strategic thinking, and customer empathy ideal for someone passionate about crafting sophisticated, data-driven experiences for premium audiences. The candidate should be an excellent communicator, proactive problem solver, and confident in working directly with senior marketing and technology stakeholders.

You will thrive in this role if you are: 

  • A curious problem solver who challenges the status quo 
  • A collaborator who values teamwork and knowledge-sharing 
  • Excited by the intersection of technology, creativity and data 
  • Experienced in Agile methodologies and consulting (a plus) 

   Role & Responsibilities

  • Lead the end-to-end architecture, design, and implementation of Salesforce Marketing Cloud Engagement and Marketing Cloud Personalization solutions.
  • Collaborate with marketing, CRM, and analytics teams to deliver personalized, cross-channel experiences across email, mobile, web, and social.
  • Define and implement advanced segmentation, audience management, and automation strategies.
  • Design and execute real-time behavioral personalization using Marketing Cloud Personalization (Interaction Studio).
  • Integrate Marketing Cloud with Salesforce Core, Commerce Cloud, SOM, and Data Cloud for Marketing for a unified customer view.
  • Ensure platform governance, scalability, and adherence to Salesforce best practices.
  • Act as the technical thought leader for Salesforce Marketing Cloud, guiding both internal teams and clients.
  • Mentor SFMC consultants and developers, ensuring high standards of delivery and continuous learning.

Required Skills & Qualifications

  • 10–12 years of total IT experience with 8+ years in Salesforce ecosystem, including strong hands-on experience in Marketing Cloud Engagement (formerly SFMC).
  • Proven expertise with Marketing Cloud Personalization (MCP / Interaction Studio).
  • Deep understanding of AMPscript, SQL, APIs (REST/SOAP), and Automation Studio.
  • Experience across key SFMC modules: Email Studio, Journey Builder, Mobile Studio, Ad Studio, and Web Studio.
  • Strong background in data modeling, customer segmentation, and analytics.
  • Integration experience with Salesforce Core Clouds, CDP (Data Cloud), and external systems.
  • Excellent communication, consulting, and client-facing presentation skills.
  • Prior experience working with luxury or premium brands is a strong advantage.
  • A proactive, strategic thinker who can balance technology depth with business insight.

 Certifications (Preferred)

  •  Salesforce Certified Marketing Cloud Administrator
  •  Salesforce Certified Marketing Cloud Email Specialist
  •  Salesforce Certified Marketing Cloud Consultant
  •  Salesforce Certified Marketing Cloud Developer
  •  Salesforce Certified Marketing Cloud Personalization Accredited Professional (MCP / Interaction Studio)
  • Salesforce Certified Marketing Cloud Advanced Cross-Channel Accredited Professional (nice-to-have)
  •  Salesforce Certified Marketing Cloud Intelligence (Datorama) Accredited Professional (optional advantage)

Preferred Qualifications:

  • Experience with Salesforce Data Cloud for Marketing or Einstein for Marketing Cloud.
  • Prior consulting or digital agency background delivering enterprise-scale Salesforce programs.
  • Familiarity with data privacy and consent management (GDPR / CCPA) in marketing contexts.

If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn. 

Commitment to reaching all kinds of people 

We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all. 

The benefits  

This is a fulltime position based in Bengaluru, Gurugram, Pune. The offered salary range is annually, depending on experience and location. 

Beyond a competitive compensation package, we offer: 

  • Flexibility, with remote and hybrid work options (country-dependent) 
  • Career advancement, with international mobility and professional development programs 
  • Learning and development, with access to cutting-edge tools, training and industry experts 

Our benefits are tailored to each location. Your Talent Partner will provide full details during the hiring process. 

Your application process

Once you apply, our Talent Acquisition team will review your application. Your CV should cover key information on relevant experiences and expertise. We do not require information such as age, gender, marital status, or a headshot in your application. We review all candidates based on skills, experience, and potential.

⚠️ Beware of recruitment fraud!

We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know. 

About Valtech

Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world. 

At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more. 

At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate. 

Are you ready to create what’s next? Join us.

Let’s connect

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