Valtech imagined and designed a mobile responsive application with an original and unique journey, offered to Axa’s 9 million customers in France first of all.
To instil trust between the user and the insurer, Valtech decided to create a program that is both educational and fun: the user answers personal questions without an impression of intrusion, thanks to an original Q&A game and a persona who most closely resembles him or her: fashionista, geek, sporty type, music fan…
The simulator then determines the user’s risk of facing a shortfall in income after retirement, and the amount to save each month from now on in order to avoid it.
At each stage in the journey, the user may access more accurate information about France’s retirement system or the formulae and data used by the simulator in its calculations.
Users can use the simulator as many times as they wish. The deliberately off-the-wall tone and particularly cheerful graphic style with vivid colours incite them to do so.
The true-to-life, personalized estimate via the video-game-like application enables Valtech’s prototype to generate leads.