The WHO, WHY and HOW of Augmented Reality in RETAIL

In this guide, Jean- François (“Jeff”) Tremblay talks about the urgency for retailers to get cracking on their AR strategy. “Wake up and smell the coffee; it’s not virtual!” he says.

Function Over Fiction:True Immersion and Interaction in VR

Virtual reality used to be pigeonholed as the stuff of fiction and relegated to the gaming world or science fiction movies. With the rapid-fire pace at which VR technology is evolving, it’s becoming glaringly clear that its use and consumption are becoming more mainstream. Indeed, VR is shifting away from fiction—and becoming a functional means to entice, entertain and engage people in their day-to-day lives.

A Hitchhiker’s Guide to Virtual Reality in Retail

Don’t panic. Not yet. There's still time… but don't ignore the facts: Bundling VR headsets with smartphones is making headway, and VR is becoming highly accessible. VR is in its first billion-dollar investment year as we look at the first two months of 2016. VR has already become a powerful tool in the gaming, aerospace and medical industry, but is ready to make headway in many more industries.