Join Richard Harris, VP and Head of Data & AI at Valtech, and Cenk Bulbul, Chief Marketing Officer at Santander, for a high-impact conversation about how artificial intelligence is reshaping marketing in banking.
This exclusive session explores how leading financial institutions are using AI to move faster, personalize at scale, and future-proof the marketer’s role.
You’ll learn how to:
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Use GenAI for content development — Deliver on-brand, impactful content at speed
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Supercharge segmentation — Hyper-personalize campaigns with AI-powered insights
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Go from sentiment to prediction — Optimize campaigns with predictive analytics
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Redefine the marketer’s role — Navigate the shift from campaign manager to AI orchestrator
With competition intensifying and expectations soaring, this is your opportunity to hear directly from two leaders redefining the future of marketing in financial services.
Be in the room. Get inspired. Leave with strategies to lead from the front.
