New York – Global business transformation agency Valtech today announced it has developed the first connector to act as a bridge between Salesforce Commerce Cloud and leading experimentation and digital experience platform Optimizely. The connector allows businesses within B2C retail commerce to easily synchronize their products, catalogs, content, and other relevant information between the two platforms. By integrating the connector, businesses eliminate the need for manual data transfers and ensure real-time data consistency, leading to faster time-to-market and the ability to deliver personalized e-commerce experiences to customers.
According to Salesforce’s State of the Connected Customer report, 52% of customers expect offers to always be personalized — up from 49% in 2019. As a result, most retailers (56%) are prioritizing technology that enables customized experiences. With the help of the connector, businesses can leverage advanced CMS, experimentation, targeting, and personalization capabilities to optimize their websites or apps, drive better customer experiences, and improve business outcomes.
We’re seeing businesses in B2C retail commerce face various challenges. They’re reaching a marketing and merchandising dead-end, hitting a wall when it comes to personalization and experimentation, and dealing with lengthy upgrades or migrations of existing Commerce Cloud implementations.
The market is changing at an accelerated speed as consumer expectations rise. We launched this connector with Optimizely to help businesses maintain pace with these changes and truly elevate their customer experiences. Our partnership shows that when industry technology players work together, they enable an exciting future for experience innovation.
- Janaka Fernando, Director of Optimizely Practice at Valtech
The connector was born from Valtech’s work with a global fashion footwear brand. Its core benefits include:
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Enables merchandising opportunities via the CMS by syncing the Salesforce product catalog with Optimizely
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Gives editors a richer and more flexible digital experience management with Optimizely CMS content served through Salesforce Commerce Cloud effortlessly
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Offers businesses the ability to personalize their engagement using real-time customer segments
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Allows faster time-to-market