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Popyoular and Valtech announce partnership

september 10, 2015

IBC, Amsterdam, Stands 14.B01 & 14.C02 – 11th September 2015. Popyoular, the Swedish content promotion provider has announced its partnership with Valtech, the leading independent international company in digital and technology marketing. The partnership will see Valtech offering editorial review data from the Popyoular content promotion platform as part of its Ready4Air Platform solution.

The review-based content promotion platform from Popyoular has been integrated to Valtech’s Ready4Air Platform. Scores and quotes from hundreds of thousands of trusted, editorial reviews will automatically be connected to relevant movies and TV Series within OTT TV and video services that have been powered by Valtech´s Ready4Air.

The Popyoular integration also enables a series of discovery tools, where score-based toplists, easy access to award-winning movies and curated recommendations provide consumers with simpler, quicker paths to the most interesting movies and TV-series.

SF Anytime in Sweden has already benefited from this alliance and is live with the joint effort from Valtech and Popyoular. We will be discussing the new possibilities this partnership offers at IBC 2015 on stands 14.B01 (Popyoular) and 14.C02 (Valtech).

The Popyoular platform accumulates structures and stores recommendations from hundreds of thousands of trusted editorial reviews, which can automatically be connected to relevant movies and TV Series via Ready4Air. Using content discovery features from Popyoular, Ready4Air enables users to easily find relevant content using categories such as top-rated lists, award-winning movies, TV-series and more.

“The partnership between Popyoular and Valtech is very interesting. The combination of the Ready4Air platform and Popyoular data makes it possible for our joint customers to create viewer experiences with proven impact on consumption,” says Johnny Cederlund, Head of Business at Popyoular AB.

Patrik Molander, Global Head of Media at Valtech adds, “Popyoular is an innovative addition to our Ready4Air platform. We are delighted to make this announcement and look forward to exploring it further at IBC 2015.”


About Popyoular:

Popyoular was founded in Stockholm, Sweden in 2010. Its editorial review-based content promotion platform is currently integrated in VOD- and music services from companies such as Ziggo, TeliaSonera, Teracom Boxer, SF Anytime, TIDAL, and Norwegian entertainment retailer Platekompaniet. As of today Popyoular covers local film/TV-series and music review content in English, German, Dutch, Polish, Swedish, Norwegian, Danish and Finnish with data for more than 500.000 editorial reviews and more than 150.000 manually curated review quotes. For more information please visit or follow us on Twitter @popyoular

Popyoular contact:

Johnny Cederlund

Head of Business and Co-Founder

+46 70 971 88 87,


About Valtech:

Valtech [Euronext Paris : FR0011505163 - LTE] is a digital marketing firm, pioneer in technologies with a presence in eleven countries (France, USA, UK, Germany, Sweden, Switzerland, Denmark, India, Australia, Singapore, Canada) and 1,600 employees. As a full-service digital agency, Valtech brings value to its customers at all aspects of their digital activities: Strategy consulting, service design, technology services, and optimization of business-critical digital platforms for multichannel e-commerce and marketing. With its renowned commitment to innovation and agility, Valtech helps brands to develop and grow their business across their digital touch points while optimizing time-to-market and return on investment


Valtech contact:

Patrik Molander

Head of Media

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