Shaping the Digital Future of B2B Manufacturing
From siloed departments to complex sales channels, navigating ecommerce as a B2B manufacturer is hard, but we’re here to make it much easier.
Customer Expectations are Shifting
Customer expectations around digital interactions in the B2B market have been rapidly changing over the past few years. Nowadays, they are expecting (and demanding) digital platforms. They’re looking for customer portals where they have a personalized and contextualized experience while conducting business—from buying spare parts through ecommerce to finding documents, training materials, information on machine performance, available optimizations and more.
Customer Portals Are Key
As part of this, customers are expecting the seamlessness they receive in a B2C environment to be translated to their B2B interactions. However, the B2B environment is significantly more complex. Many companies have buy-and-build strategies, so there are multiple brands and numerous ERPs dispersed throughout the organization. It’s not one platform and one transaction like B2C, it’s hundreds of touchpoints over time supported by digital.
As the world of B2B manufacturing continues to change and digital becomes crucial to the business, partnering with an expert like Valtech can help you navigate those changes successfully.
Improved Manufacturing Ecommerce Platform at Atlas Copco
Valtech was challenged to replace Atlas Copco’s outdated order portal with a worldwide future-proof manufacturing ecommerce platform. Thus, offering a unified customer experience and increasing the efficiency of the internal organization. The vision was to “provide an easy to use and efficient digital business platform, to become a digital leader in B2B.”
Shifting to a Customer-First Focus with Vanderlande
The organizational change that needs to come to manufacturing is a shift from a product-centered approach to a client-first approach. Companies should stop focusing on how best to sell their products and focus more on what their customers need and expect from them. Vanderlande, in partnership with Valtech, is leading the way in that transition with a major update to the brand’s ecommerce portal that resulted in a new focus for the company and an increase in conversions.
Our Voice of Digital Leaders Report Has Answers
With over 60 digital leaders in manufacturing surveyed, our second annual Voice of Digital Leaders report offers high-level insight into the current state of digital in B2B manufacturing.
We understand that digital transformation in B2B manufacturing can be complicated. Take a look inside the most relevant trends in the industry and learn how your peers in B2B digital are navigating these challenges through advice, tips and tricks.
Get ready to see how the leaders in this space are assigning their digital investments and what factors influence their digital transformation strategies. Get first-hand inspiration directly from digital leaders at companies like Atlas Copco and Sika Group.