Your website content is up-to-date and completely meets your visitors’ needs. Or that’s the idea... Which is why it’s a good idea to run a ‘content clean-up’ from time to time.
A website is never ‘done’. Neither from a design perspective nor from a content one. Yet once a website goes live, the importance of content often gets forgotten. Which is a pity bordering on a crime, because it means that opportunities get overlooked. Conversion opportunities, branding opportunities and more. So what can you do to keep content front and centre?
Behind every website there’s a team of people producing content – even if that team is only one person. But whether one-person strong or dozens, every team needs a streamlined content creation process.
