Author

Digital Consultant - NL

Kim Sterenborg

My Insights

The how and why of the content clean-up

Your website content is up-to-date and completely meets your visitors’ needs. Or that’s the idea... Which is why it’s a good idea to run a ‘content clean-up’ from time to time.

January 29, 2018

Content as a Service - because content never stands still

A website is never ‘done’. Neither from a design perspective nor from a content one. Yet once a website goes live, the importance of content often gets forgotten. Which is a pity bordering on a crime, because it means that opportunities get overlooked. Conversion opportunities, branding opportunities and more. So what can you do to keep content front and centre?

October 16, 2017

This is why you need a content creation process (yes, really)

Behind every website there’s a team of people producing content – even if that team is only one person. But whether one-person strong or dozens, every team needs a streamlined content creation process.

July 28, 2017