Here’s why 2018 will consecrate influencer marketing

#FollowMeTo You all know #FollowMeTo, the photo phenomenon gone viral where a lady’s bare back precedes gorgeous landscapes. This buzz is the result of professional photographer and cineaste Murad Osmann who shot his girlfriend leading the way during their travels. The Hong Kong Tourist Office seized that opportunity by inviting the couple to take part in a campaign aimed at Russian travellers. The concept was used throughout the city and made a lot of positive impressions thanks to the cineaste’s reach.