Author

Marketing project manager

Lina Benchekroun

Freshly graduated from HEC Montréal, Lina joined Valtech France in early 2018 to empower marketing initiatives.

When she's not working, Lina keeps a close watch on the fashion and luxury industries, which she feels passionate about.

My Insights

Here’s why 2018 will consecrate influencer marketing

#FollowMeTo You all know #FollowMeTo, the photo phenomenon gone viral where a lady’s bare back precedes gorgeous landscapes. This buzz is the result of professional photographer and cineaste Murad Osmann who shot his girlfriend leading the way during their travels. The Hong Kong Tourist Office seized that opportunity by inviting the couple to take part in a campaign aimed at Russian travellers. The concept was used throughout the city and made a lot of positive impressions thanks to the cineaste’s reach.

February 26, 2018