Product data becomes a competitive advantage

A global retail brand hit a ceiling as fragmented product data slowed time to market and led to costly inconsistencies. Valtech redesigned how data, workflows and governance worked together, completely repositioning product data as a foundational growth asset. 

As the client’s product catalog expanded across channels and markets, their existing ways of managing product data began to break down. Critical information was scattered across systems and spreadsheets, slowing enrichment cycles and increasing the risk of errors. 

This fragmentation created inconsistent product experiences for customers and drove costly retailer chargebacks. To keep pace with growth, the brand needed a new model for how product data gets managed and activated. 

Most product data challenges aren’t rooted in technology. They’re rooted in how organizations work.  

Valtech partnered with the client to redesign their operating model, aligning people, processes and governance around a centralized, scalable approach. 

Instead of starting with systems, we focused on how teams worked, how data flowed and where governance needed to be embedded. Through global stakeholder collaboration, we defined a new operating model with clear ownership and built in data governance to improve consistency at scale. 

To bring this model to life, we implemented Inriver as the client’s product information management platform. A unified data model and structured product hierarchy created the foundation for more efficient enrichment, validation and publishing. 

We also integrated key systems, including ERP and PLM platforms, establishing a single source of truth for product data. With improved connectivity and streamlined syndication, the brand can now manage seasonal product changes more efficiently and deliver consistent product information across every channel. 

With a new operating model in place, the client transformed product data into a reliable, scalable foundation for their business. 

Reliable product data enables faster product launches across markets and channels, reduces costly errors and retailer chargebacks, and provides greater consistency in how product information is managed and published. 

Together, these changes have strengthened the brand’s ability to deliver accurate, consistent product experiences across every touchpoint. 

Most PIM transformations focus on systems. We focus on how organizations work. Scalable growth depends on how data flows across people, processes and platforms.

Explore how we design scalable product data strategies →  

With a scalable product data foundation in place, the brand has a platform for continued growth. Richer product storytelling, more personalized experiences and smarter, data-driven decisions will define how their commerce ecosystem evolves.