Relaunching the Customer Portal, Telekom.de
- Elevação da Experiência
- Criatividade e Desempenho em Marketing
Mobile and Fixed-network Product Worlds in One Web Presence
The aim of the telekom.de relaunch is to bring together the product worlds for private and business customers, that were up until now, regarded as separate entities of fixed network and mobile communications, in a consistent online presence. The new appearance not only has to offer maximum flexibility, we also needed to develop a concept that is both state-of-the-art and innovative. In addition, the solution should offer new and relevant added value to private and business customers.
For the relaunch of telekom.de we developed a cross-platform information architecture that provides customers with information about the entire portfolio of the telecom product worlds and the ability to book all products and services online.
The portal offers numerous new possibilities, such as the integration of dialogue-oriented formats and page personalization. A clear and transparent user interface enables fast and easy navigation for both existing and new customers and establishes the site as the central digital touchpoint of Telekom, fulfillling their aspiration to be the driver of digitization.
Above all, it was important to us that the new telekom.de immediately tells the one ‘Telekom Story’, even if we have a very heterogeneous target group. The concept of people interactive fulfills this completely and underscores our claim to position the product portfolio of our portal according to the fixed mobile convergence strategy and to offer our customers the best possible customer journey.
Wilhelm Esser, Head of Website Management at Deutsche Telekom.