The aim of the telekom.de relaunch is to bring together the product worlds forprivate and business customers, that were, up until now, regarded as separate entities of fixed network and mobile communications, in a consistent online presence. The new appearance not only has to offer maximum flexibility. The challenge was also to develop a concept that is both state-of-the-art and innovative. In addition, the solution should offer new and relevant added value to private and business customers.
For the relaunch of telekom.de we developed a cross-platform information architecture. The realignment of the portal is characterized by a joy-of-use, which provides customers with information about the entire portfolio of the telecom product worlds and the ability to book all products and services online. Moreover, the portal offers numerous new possibilities, such as the integration of dialog-oriented formats or the personalization of the page by the user. In addition, a clear and transparent user interface enables fast and easy navigationfor both existing and new customers and thus establishes the site as the central digital touchpoint of Telekom.
In conclusion, the relaunch fulfills the aspiration of Telekom to be the driver of digitization.
Above all, it was important to us that the new telekom.de immediately tells the one ‘Telekom Story’, even if we have a very heterogeneous target group. The concept of people interactive fulfills this completely and underscores our claim to position the product portfolio of our portal according to the fixed mobile convergence strategy and to offer our customers the best possible customer journey.
Wilhelm Esser, Head of Website Management at Deutsche Telekom.
