Digital-First Customer Centricity
Retail & Consumer Goods Marketing Creativity & Performance
What to expect
In this podcast you'll hear about bravery in the face of uncertainty... An embracing of inevitable change and the case for storytelling as a powerful mechanism for innovation. We learn about how a hybrid skillset makes for a unique bilingual advantage in digital transformation in mulitple Canadian markets. In the case of Dan Dickinson, EVP of Technology and Digital at one of Canada's largest wine producers, Arterra Wines Canada, those 2 languages are business and technology. Both passed through a lens of digital-first customer centricity.
Topics: Digital transformation, Innovation, Retail, Customer Centricity
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