Title: Enabling Freedom
Theme: Transformation Stories
Anette Otterström: Communication & Brand Manager Nordic at RFSU AB
Frida Karlsson: Business Director at Valtech_Radon
Topics: Marketing, Strategy, Creative, PR
What to expect
80% of Scandinavians say that they like to use a condom when they have sex with someone new. Only 50% make it happen. That’s the very unique challenge that my guests set out to remedy. In fact, they set out to close what would become known as the condom gap.
Together we’ll uncover the details of one of the most memorable pieces of marketing from the last couple of years.