The Future of Luxury is Virtual
Even though luxury retail is one area that has been slow to adopt digital-first methods, the future of luxury is one that will depend on digital offerings and new customer experiences.
15 Minutes reading
Luxury retail has always been about providing exclusive experiences to clients, but for a long time those experiences depended on a comfortable physical space and one-on-one interaction with an associate.
While a lot of those factors will remain, the future of luxury trends suggests that digital-first solutions are on the horizon. The new luxury customer experience will depend on putting the customer first, making use of innovative AR/VR technology, and will be powered by Web3.
In this whitepaper, you’ll learn more about how a sustainability focus within luxury retail translates into the building of digital platforms, how VR and the metaverse might impact the luxury retail trends, and hear from industry insiders about the immerging digital strategies for luxury brands.