Marketing orchestration through complexity

Marketing leaders today are navigating a perfect storm: global scale, fragmented tools, rising expectations, and — increasingly — the complexity of mergers and acquisitions. Whether you’re integrating a newly acquired team or simply trying to unify your global marketing operations, the challenge is the same: How do you move as one?

El cambio es combustible para la innovación

La mayoría de las empresas reconoce la importancia de la innovación. Lo que la mayoría no identificó todavía es que innovar se trata de experimentar con lo desconocido... algo difícil de hacer cuando la mayoría de los procesos han sido desarrollados para ser predecibles.

Solving unique problems with standard solutions

Standard systems: a good way to lower your system management costs? Definitely, as long as you do not customise or rebuild the standard system. But is it possible to compete and be unique if you build the business around that standard system? Probably not.