First introduced in Europe in 1945, Pantene is the world’s most popular hair care brand from Procter and Gamble. Pantene took over the hair health market when they pioneered the use of Pro-Vitamin B5, a nutrient that Swiss scientists found to improve hair’s health, making it stronger and more beautiful. They entered the beauty space when they were acquired by Procter and Gamble in 1985. Since then, they’ve reached the top spot in the world through their exceptional product and strong marketing efforts.
Today, the company’s mission is to give more people more great hair days—because hair is never “just hair.” Pantene believes that everyone should be able to express themselves through their hair. When looking to combine these two concepts into one, Pantene came up with the Hair Has No Gender campaign, and Valtech was fortunate enough to help them bring it to life.