La vision à court terme le fléau des plateformes de commerce

“Le domaine du commerce est en évolution constante; c'est pourquoi nous devons rester à l'avant-garde." Christoph Kipp, Global VP Commerce.

Why Even Long-Standing Brands Should Consider the D2C Model

Digitally native D2C firms have found clever ways to build strong relationships with their consumers and increase profit margins by cutting out the middlemen. By concentrating on subscription models, powerful commerce platforms and customer data, they've been able to deliver exceptional customer experiences that have generated a loyal customer base.