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Webinar: Watch on demand

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Are you tired of seeing decisions made based on the opinions of the highest-paid person in the room? Want to learn how to implement a data-driven decision-making process in your organization? 

In this webinar, we'll dive into the importance of experimentation and how it can be used to inform decision-making and give teams greater influence alongside the “HiPPOs”. We'll cover the key components of setting up an experimentation machine and the best practices for designing, running, and analyzing experiments. We will also discuss strategies for maintaining the experimentation machine over time and ensuring that experiments continue to be relevant and useful.

You'll also hear real-world examples by Ibrahim Lawal, Senior Experimentation Manager at YOOX NET-A-PORTER GROUP, who will share how they have successfully implemented data-driven decision-making through experimentation to remove hidden agendas and drive up KPIs. He will also share the meaning of implementing this mindset in the entire organization and how this leads to short term gains and long term business outcomes. 

By the end of this webinar, you will

  • Have a deeper understanding of how to build an experimentation machine
  • Know how to use data to make better decisions
  • Get a clearer idea on how to maintain running experiments based on data

Don't miss out on this opportunity to improve your decision-making skills and learn from some of the world's most successful organizations. Register now to take your organization to the next level with data-driven decision-making.

Can't make the live webinar? Register and we'll send you a recording after the event!


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Ibrahim Lawal
Senior Experimentation Manager at YOOX NET-A-PORTER GROUP

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Hazjier Pourkhalkhali
Global Vice President Strategy & Value at Optimizely

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Carsten Schou
VP of Marketing Technology at Valtech