Nexus: Unlocking the software-defined future of mobility
The automotive industry is transforming, with cars shifting from static machines to dynamic digital products. Consumers now expect their vehicles to behave like their smartphones or smart homes — constantly evolving, connected and tailored to their needs.
Benefits of Nexus for the automotive industry
Customer expectations have changed decisively. More than two-thirds of buyers are willing to switch brands for a better digital experience. They compare in-car interactions to seamless experiences from technology leaders, making personalization and continuous updates the new baseline for loyalty.
Unfortunately, many automotive organizations are held back by legacy systems. Existing platforms are often monolithic and difficult to scale, leading to:
- Slow development cycles that stretch into years instead of months.
- High costs for new services.
- Siloed data that remains locked away, hindering innovation.
Nexus was created to directly address these issues by reducing complexity, cutting time to market and making data more actionable.