Digital agility, ambitious growth

MandM is a leading online-only off-price fashion and sports retailer, serving millions of customers across the UK and Europe. Since 1987, the brand has built a reputation for value, speed and choice. Now, MandM is evolving beyond the brand’s clearance roots by investing in technology, data and personalization to compete on digital experience as well as price. 

In UK retail, speed is survival.

MandM knew their mobile app was holding back growth in a highly competitive industry. With ambitious growth plans and a plan to expand across Europe, MandM turned to Valtech to deliver a modern app that could scale quickly, cut costs and fuel long-term competitiveness.

MandM’s legacy app was slow and limited to Android users. Each missed promotion meant lost revenue and declining loyalty. Without a new foundation, the brand risked falling behind larger rivals in a price-sensitive market where every conversion matters.

Valtech embedded closely with MandM’s leadership to design and deliver a cross-platform app for iOS and Android in just six months. The platform was engineered for agility, enabling MandM to: 

• Launch updates in seconds, not weeks 

• Personalize offers through AI-powered search and promotions 

• Scale to new European markets without rebuilding core systems 

By shifting to a single codebase and headless architecture, MandM gained a mobile experience that was faster, leaner and cheaper to run. 

The app is seen internally as a turning point for the business. It has driven a shift in MandM’s operating model and approach to IT and delivery that has leveled up the company’s capabilities.

Customers praise the new experience on the App Store and Google Play, where reviews highlight speed and ease of use.

Most importantly, the platform has given leadership a clear path to pursue an ambitious growth agenda.

Valtech transformed our mobile experience and gave us the agility to pursue our growth ambitions by providing us with a template for future delivery and helping us embed it in the business. This is a significant step forward for our brand. 

MandM chose Valtech for our ability to embed with leadership, accelerate delivery and challenge assumptions. The result: a platform built for today’s customers and tomorrow’s growth. Learn more about how Valtech creates next-gen commerce experiences -> 

With the app in market, MandM is preparing for a full website transformation with Valtech as a trusted partner.