Scaling AEM, accelerating GTM

Lundbeck is a global specialist pharmaceutical company headquartered in Copenhagen. For more than 70 years, the company has been dedicated to advancing brain health and improving patient outcomes. 

It researches, develops, manufactures, registers and sells pharmaceuticals in more than 80 countries, employing over 5,500 people and generating revenue in excess of DKK 22 billion. 

Valtech is a long-term partner and adviser to Lundbeck. We previously launched a global web presence across 46 markets and maintain responsibility for the brand’s global corporate site. 

So, when Lundbeck’s Canadian team sought to improve site performance and operational efficiency, Valtech was brought in to oversee a migration to the company’s global Adobe Experience Manager (AEM) platform.

Lundbeck had invested heavily in Adobe Experience Manager (AEM), the leading CMS and DXP platform for healthcare companies. A migration would maximize the company’s investment while streamlining internal processes. 

Consolidating Lundbeck Canada and several local affiliate websites into a shared infrastructure would reduce complexity, streamline internal collaboration, and ensure access to the latest features and support.

CMS migrations often involve complex planning and stakeholder coordination — even more so in the highly regulated pharmaceutical industry.

Thanks to our deep understanding of Lundbeck’s platform setup and our experience with healthcare implementations, the Valtech team was able to complete the migration of three Canadian sites in just under three months.

In addition to a smoother authoring experience, the move to a shared AEM instance enabled the Canadian team to take advantage of existing components and governance, reducing rework and simplifying go-to-market processes for content.

The Lundbeck Canadian affiliate has praised the migration, highlighting that it has significantly improved their ability to bring new website code updates to market more quickly – a major step forward from their previous setup.

Working with Valtech on migrating our local website to the global Adobe platform was a seamless and rewarding experience. Their team demonstrated exceptional efficiency throughout the process, ensuring a smooth transition. We now benefit from significantly faster updates and a more streamlined content management workflow, which has greatly enhanced our digital agility. The collaboration was marked by outstanding teamwork and professionalism, making the entire journey both productive and enjoyable.

— Vicky Lalumiere, Director, Customer Engagement, Lundbeck Canada

The successful migration demonstrated the benefits of a shared global AEM platform — from greater operational control to faster content delivery.

As a result, Lundbeck is now planning to onboard additional markets to the platform, further eliminating fragmented setups and driving consistency across the organization.

Valtech continues to serve as Lundbeck’s development and platform partner, ensuring future migrations and enhancements happen efficiently and in line with strategic goals.