More and more people choose to hang out on a digital sofa

Mio is one of Sweden's leading retail chains for furniture and home furnishing. The chain is owned by the traders themselves and the entrepreneurial spirit is strong. With around sixty prosperous stores around the country, they felt ready to make themselves available for online shoppers as well.

Mio has over 50 years of experience in meeting customers in stores. But now the target was to pilot the furniture retailer into the e-commerce arena.

The central experience on the web should be as inspiring as in the store.

That was the first thing Mio told us before working on their e-commerce site. The challenge, therefore, was to get customers to explore Mio's large range online in a simple, elegant and playful way - thereby creating buying pleasure and additional sales. At the same time, they wanted to be able to work with campaigns alongside regular product offerings.