That day is coming: the day a major sports league sings out a resounding “NO” to the big networks when they ask for exclusive rights to distribute the big game. When the major leagues pull out, others will be quick to follow. It won’t be the great depression: it’ll be the great disruption.
Broadcasters are grappling to get a handle on cross platform fragmentation, while brands are dipping their toes into multi platform experimentation. Most organizations know their customers are ready for new rollouts, but few know how to go about offering a seamless multi-platform experience. Even fewer fully understand the scope of the multiplatform universe.
The PGA Masters’ broadcast is the perfect example of a sports-watching experience more tailored to what consumers want: more content, cross-devices, no extra fees.
