Media Practice Lead, Canada

Vincent Guérin

My Insights

Media Companies: Bring Your Content to Where the Eyeballs Are

That day is coming: the day a major sports league sings out a resounding “NO” to the big networks when they ask for exclusive rights to distribute the big game. When the major leagues pull out, others will be quick to follow. It won’t be the great depression: it’ll be the great disruption.

April 18, 2017

Multiplatform Fragmentation: Survival of the Fittest? Seamless Integrators.

Broadcasters are grappling to get a handle on cross platform fragmentation, while brands are dipping their toes into multi platform experimentation. Most organizations know their customers are ready for new rollouts, but few know how to go about offering a seamless multiplatform experience. Even fewer fully understand the scope of the multiplatform universe.

June 14, 2016

Can Sports Fans Cut the Cord? It's Game On!

The PGA Masters’ broadcast is the perfect example of a sports-watching experience more tailored to what consumers want: more content, cross-devices, no extra fees.

March 31, 2016