Valtech and The Greenery at B2B Digital 2026
Hear how Yield Wizard is helping make smarter decisions in the fresh produce supply chain
The Yield Wizard
Valtech and The Greenery took the stage at B2B Digital 2026 in Rotterdam, where Mark Passtoors (Valtech) and Pablo van Vierzen (The Greenery) presented the session “Van idee naar operatie met AI: The Yield Wizard.”
The session focused on how Yield Wizard helps shift decision-making in the fresh produce chain from reactive to predictive, using AI to improve quality forecasting, reduce waste and support better margins.
From idea to operation, Yield Wizard is a practical example of how AI can move quickly from concept to real-world impact in a complex supply chain environment.
Speakers
Pablo van Vierzen
Business + Digital Transformation Lead, The Greenery
Mark Passtoors
Director Marketing & Data - Europe, Valtech
Dive deeper into the topics:
What’s holding manufacturers back from digital growth?
Your peers are facing the same pressure: rising customer expectations, complex buying journeys, disconnected data and the need to make AI deliver real business value.
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