Please accept marketing cookies to watch this video.

Listen on Apple Podcasts Listen on Spotify Podcasts Listen on SoundCloud Listen on Google Podcasts

 

  • Company: BMW
  • Theme: Keeping Up with Transformations
  • Name & Title: Christian Porseby, Digital Manager, BMW Northern Europe
  • Topics: Transformation Plans, Mobility & Connectivity, From Products to Services, Connecting Markets, Organizational Change, Harmonisation & Centralisation

 

From product to services and software

A car is no longer just a car. It's loads of software and it's a platform for various services. But how do they get there? - How do you transform a company like BMW to focus more on the digital aspects of the experience, how do you manage it on a global scale and how do you help your customers understand your complex product?

Get Christian Porseby's insights as he shares the experiences from the continuous digital transformations at BMW. - Of course, there's also an added bonus in terms of insights on what's to come from BMW.

"Previously, the focus was all on the product, creating the the great customer experience in the car, the great driving experience, because that's the core of the brand. Now it's much more focused on software, and other things."

Interested in more Podcasts?

Voldoe aan de uitdagingen van de hedendaagse digitale economie

Benieuwd welke mogelijkheden er zijn op digitaal vlak en hoe jij die kunt benutten? Neem vandaag nog contact met ons op.
Contact
Voldoe aan de uitdagingen van de hedendaagse digitale economie

Neem contact op

Let's reinvent the future