- Company: Coloplast
- Theme: Digitally Enabling the End User
- Name & Title: Dan Bøgsted Andersen, Head of Digital Health and Emilie Meyer-Christensen, Digital Product Owner
- Topics: User Research, Enabling Users, Test Markets, Changing Routines, Training and Enabling Sales
Replacing the Fax Machine
As strange as it may sound, the fax machine is still a massive part of the ecosystem for healthcare professionals worldwide! For most of us that's just a mind-blowing fact, but for Coloplast it's an issue, as it makes ordering their products much more troublesome.
Determined to remove the unnecessary friction for healthcare professionals, they went up against the machine, and against all legacy odds, they won! After extensive research they figured out how to replace the fax with more safe and effective digital means. Learn how and why they picked that fight in today's podcast.
Going digital just makes so much sense in this case, because then we have some more mechanisms and we have some more logic we can build in, so that we can really help guide the healthcare professionals to fill out these order forms in the right way.
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