Pantene

Procter & Gamble

Listen on Spotify Podcasts Listen on Spotify Podcasts Listen on SoundCloud Listen on Google Podcasts

What to expect

How do you balance the power of influence with the risk of change? That was the decision faced by P&G haircare brand, Pantene. With a marketing heritage made up of bouncy blow dries and perfect smiles, they began to recognise that they were no longer connecting with the audience that had once been a given.

In this discussion, we’ll talk with Helene Graffner, Brand and Communications Director, Hair Care Europe at Procter & Gamble and Bernadette Hutson, Account Director at Valtech Radon, about the moment they decided to change their approach, the research that helped to support their decision and the results that came from putting the power of hair in the spotlight. 

Topics: Marketing, Branding, Push & Pull, Diversity, Authenticity

 

At Pantene, Hair has no Gender

We wanted to find a creative and meaningful way to help Pantene pivot from being perceived as “just” a haircare brand to being regarded as a brand that leads impactful change

Read the Pantene Case

Interested in more Podcasts?

Check out the latest and greatest from the Valtech Cafe back catalogue and subscribe today to make sure you don't miss a moment.

Voldoe aan de uitdagingen van de hedendaagse digitale economie

Benieuwd welke mogelijkheden er zijn op digitaal vlak en hoe jij die kunt benutten? Neem vandaag nog contact met ons op.
Contact

Neem contact op

Let's reinvent the future