Cargill & Valtech

Data driven, digital marketing automation

Marketing automation is a key, high-value component to an omni-channel enabled marketing practice. With a solid marketing automation strategy and implementation, marketers can truly action upon the aforementioned approach to customer data tracking and unification to deliver highly effective marketing programs. Numerous opportunities abound to engage and convert audiences, optimize programs, and to maximize customer loyalty and advocacy.

With regard to direct response efforts, highly targeted upsell and cross-sell programs can be delivered through marketing automation to prompt the purchase of relevant products or services. Further, detailed segmentation logic and dynamic content can be built into automation workflows to devise customized promotions based on transactional, demographic, or online behavior. Together, with appropriate data governance and maturity, the foundation can be paved for predictive modeling to further enhance marketing automation efforts.

A marketing automation platform connected to unified customer data also benefits marketing program optimization efforts. This could include touchpoint optimizations to ensure that personalized, one-to-one messaging is delivered via the most optimal channel for the audience and context (e.g. email, SMS, push notification, or other), or that the highest value or most loyal customers can be prioritized to support growth objectives.

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We take digital omni-commerce platforms to the next level

We deliver comprehensive digital business platforms with CMS, PIM, DAM, CRM, Commerce, OMS and Data that all work together in perfect orchestration. We also have a vision for designing these to serve all audiences—customers, sales staff, management, marketers, etc.—to become truly empowered with seamless user experience and data-driven action-triggers, giving them the ability to focus effort on high-value tasks.

We know how to reach and engage the B2B customer

Taking a data-driven approach to B2B marketing, we have delivered comprehensive omni-channel marketing programs which are tailored to specific segments and engage the buyers via personalized messaging. These programs are always focused on delivering measurable results.

We know what it takes to drive business transformation

The shift from the paradigm of the 20^th century to that of the 21^st doesn’t come easily, and certainly not only by implementing new technology. We therefore embed our transformation framework into programs, always with the objective of enabling our clients’ teams.

We take an agile approach to tackling the complexity and scale

From our many engagements with the industry, we understand and appreciate what it takes to successfully drive change and build value-adding digital tools. We plan carefully and apply our agile approach to identifying and achieving quick wins with a fast time-to-market.

We share DNA and speak the same language

Having deep experience in the industry, we have a humble respect for it and the people who have dedicated their lives to it. Typically forming strong bonds and connections that lead to multi-year engagements.