Digital Consultant – UX Performance
After studying business law and investigating the marketing field at ESCP Europe, Arthur joined Valtech in 2016 as a digital consultant.
Identifying new trends and innovative initiatives in the digital industry is a central part of his job.
Arthur is also part of Valtech France's data analytics team where he analyses the online performance of customer paths.
Chatbots, AI: when conversation becomes a service hub
AI is a hot topic this year, and social media giants are already fighting nails and teeth to transform what could be tomorrow’s main service platform: our everyday conversations on messaging apps (whether it means chatting up your favourite local coffee brand or your best friends’ ‘soccer Sunday’ WhatsApp group). This is an exciting field and a major battleground for GAFA. If Amazon seems to have the lead with Alexa, the vocal assistant’s adoption curve still leaves room for other players and innovations to plug in.