Chatbots, AI: when conversation becomes a service hub

AI is a hot topic this year, and social media giants are already fighting nails and teeth to transform what could be tomorrow’s main service platform: our everyday conversations on messaging apps (whether it means chatting up your favourite local coffee brand or your best friends’ ‘soccer Sunday’ WhatsApp group). This is an exciting field and a major battleground for GAFA. If Amazon seems to have the lead with Alexa, the vocal assistant’s adoption curve still leaves room for other players and innovations to plug in.