At the intersection of market growth and customer expectation
With the explosive growth of digital commerce and ever-changing customer expectations, the race to capture and keep their attention has never been more competitive in the B2B market. Nowadays, customers are expecting – and demanding – digital platforms. They’re looking for customer portals with a personalized and contextualized experience while conducting business—from buying spare parts through ecommerce to finding documents, training materials, information on machine performance, available optimizations and more.
The key: Experience innovation with customer portals
As part of this, customers are expecting the seamlessness they receive in a B2C environment to be translated to their B2B interactions. However, the B2B environment is significantly more complex. Many companies have buy-and-build strategies, which means there are multiple brands and numerous ERPs dispersed throughout the organization. It’s not one platform and one transaction like B2C, it’s hundreds of touchpoints supported by digital.
As B2B manufacturing continues to change and digital becomes crucial to the business, partnering with an expert like Valtech can help you navigate those changes successfully. We empower companies to leap ahead of the competition and create a better way for their customers to experience the world of B2B manufacturing.
