Unlocking the digital future of B2B manufacturing
Navigating ecommerce as a B2B manufacturer is hard, but we’re here to break through siloed departments and complex sales channels to make it much easier.
At the intersection of market growth and customer expectation
With the explosive growth of digital commerce and ever-changing customer expectations, the race to capture and keep their attention has never been more competitive in the B2B market. Nowadays, customers are expecting – and demanding – digital platforms. They’re looking for customer portals with a personalized and contextualized experience while conducting business—from buying spare parts through ecommerce to finding documents, training materials, information on machine performance, available optimizations and more.
The key: Experience innovation with customer portals
As part of this, customers are expecting the seamlessness they receive in a B2C environment to be translated to their B2B interactions. However, the B2B environment is significantly more complex. Many companies have buy-and-build strategies, which means there are multiple brands and numerous ERPs dispersed throughout the organization. It’s not one platform and one transaction like B2C, it’s hundreds of touchpoints supported by digital.
As B2B manufacturing continues to change and digital becomes crucial to the business, partnering with an expert like Valtech can help you navigate those changes successfully. We empower companies to leap ahead of the competition and create a better way for their customers to experience the world of B2B manufacturing.
Atlas Copco: A case for digital transformation in manufacturing
Valtech was challenged to replace Atlas Copco’s outdated order portal with a worldwide future-proof manufacturing ecommerce platform. Thus, offering a unified customer experience and increasing the efficiency of the internal organization. The vision was to “provide an easy –to- use and efficient digital business platform, to become a digital leader in B2B.” In partnership with Valtech, Atlas Copco launched this new and improved platform and, as a result, was able to drive further innovation and revenue-generating initiatives.
Customer first: A shift in focus with Vanderlande
The organizational change that needs to come to manufacturing is a shift from a product-centered approach to a client-first approach. Companies should focus less on how best to sell their products and more on what their customers need and expect from them. Vanderlande, in partnership with Valtech, is leading the way in that transition with a major update to the brand’s ecommerce portal that resulted in a new focus for the company and an increase in conversions.
Looking for manufacturing insights? Check out our Voice of Digital Leaders Report
With over 60 digital leaders in manufacturing surveyed, our second annual Voice of Digital Leaders report offers high-level insight into the current state of digital in B2B manufacturing.
We understand that digital transformation in B2B manufacturing can be complicated. Take a look inside the most relevant trends in the industry and learn how your peers in B2B digital are navigating these challenges through advice, tips and tricks.
See how the leaders in this space are assigning their digital investments and what factors influence their digital transformation strategies. Get first-hand inspiration directly from digital leaders at companies like Atlas Copco and Sika Group.