BMW has always pursued the goal that everything in a BMW should be with people in mind. Especially the digital experience. That’s why it’s important to develop solutions that adapt to personal preferences. Digital technology that consistently has people in mind is no longer complex and incomprehensible. It is simple, seamless and personal. It connects, develops and enters into relationships. And it creates emotional moments that open up whole new ways to experience a BMW. These kinds of new technologies can be seen as the digital soul – or as the next level of joy in a BMW.
BMW
We want to bring the digital soul into every BMW